Kant’s Moral Rationality Essay

In Kant’s book, The Foundations of the Metaphysics of Morals, he believes that the â€Å"good will† is only good in itself and that reason is what produces the â€Å"goodness† of the â€Å"good will.† According to Kant, to act out of a â€Å"good will† means to act out of â€Å"duty,† or doing something because you find it necessary to do. Also, â€Å"good will† is will that is in accordance with reason. He believes everyone has a moral obligation or duty to do actions and he backs his theory up by discussing his idea of the â€Å"moral law.† The â€Å"moral law†, according to Kant, is when one is to act in accordance with the demands of practical reason, or acting done solely out of respect of duty. He says that moral laws will make you will in a certain way and is not subject to something further. Moral laws apply to all rational being in all places at all times. Overall, he believes that morality is on a basis of a priori, or preceding experience. This type of moral law commands us to be truthful from respect for the law and to do the right thing. Morality is about categorical commands that we ought to follow simply because it is the right thing to do. By categorical commands, or categorical imperative, it is supposed to provide us with a way to make moral judgments, which means it is a law. It is a way of coming up with the idea how any action can be rational. He means since all externals are taken from morality, moral commands must be categorical. In his book, Kant explains that he makes five things perfect clear: 1. All moral concepts have their origin entirely a priori in reason. 2. Moral concepts can’t be formed by abstraction from any empirical knowledge or, therefore, from anything contingent. 3. This purity or non-empiricalness of origin is what gives them the dignity of serving as supreme practical principles. 4. Any addition of something empirical takes away just that much of their influence and of the unqualified worth of actions performed in accordance with them. 5. Not only is it necessary in developing a moral theory but also important in our practical lives that we derive the concepts and laws of morals from pure reason and present them pure and unmixed, determining the scope of this entire practical but pure rational knowledge. (Kant 17) Kant goes on to discuss a relationship between the moral law and reason. He says that moral philosophy cannot be merely an empirical inquiry, but that is must be a metaphysical inquiry, and that it must be based on pure practical reason. Pure practical reason is the reason that drives actions without any sensible incentives. Kant also states that Morality is based neither on utility or nature, but on human reason. And this human reason tells us what we ought to do and when we obey this human reason, then we can say we are truly free. Finally, Kant discusses why he thinks that the moral is the rational. He believes that acting dutifully is the same as doing something because rationality tells you to do it. In section three, he discusses how moral principles come from yourself, or your rationality. And how one should treat the idea of will of every rational being as a universal law. Thus, rationality requires us to be moral.

Business Analysis on Sony Corporation

Business Analysis on Sony Corporation for the years between 2001 and 2011 Overview Looking back on the past decade of Sony Corporation, opportunities walked along with challenges. The â€Å"combination of giants† between Sony and Ericsson caught attention of the whole world. The invention of mini vertical mobile phone promptly captured the youth market. When Sony Ericsson was at its best, its sales figures were ranking Top Three in European and American markets. However, since 2008, Sony Ericsson almost has opted out of the top list in mobile phone industry.The revolution of iPhone and Android ruined Sony Ericsson’s confidence thoroughly. In addition, the political conflicts and historical factors, such as Diaoyu Island incident, to some extent, have affected the sales in recent years further. Our business analysis emphasizes on the development of Sony Corporation during the period from 2001 to 2011, especially the overseas market expansion in mobile phone industry. We will introduce the development process of Sony and the challenges they faced or will face from three perspectives: business, political and socio-cultural factors.Besides, we, as well as Sony Corporation, concentrate most is how to turn these challenges to the opportunities. Firstly, let us illustrate the organizational structure of Sony Ericsson, especially Sony Ericsson China. The market share of Ericsson has ever ranking no. 3 in global mobile phone market in late 90s of 20 century. Their promoting strategy in Chinese regions made an excellent success because of selecting LIU Dehua and JIN Chengwu as spokesmen. However, Ericsson suffered a huge loss resulting from a mistake in generating strategy in 2000.Meanwhile, Sony mobile phone could scarcely capture the market share, for they were too late to get access to the GSM (Global System for Mobile Communications) market. It was in this context that Sony and Ericsson reached a consensus that each of their mobile phone departments sub scribed 50 percent shares to establish a joint venture corporation, that is, Sony Ericsson. They two operated the company together that Ericsson was responsible for technology and quality control while Sony was in charge of the outlook design and sales.The organizational structure is as following. Since 2008, the tablet revolution led by Apple and Android has inflicted a severe impact on Sony Ericsson. In 2011, Sony broke up with Ericsson and purchased the remaining 50 percent shares owned by Ericsson before. Sony kept the mobile phone production department, but their market share cannot be compared to the past. Secondly, the development of Sony mobile phones went through a tough procedure. Let’s briefly review the milestones and look forward to the future.Sony Ericsson sustained high losses in the first two years, until T618 was launched in 2003. T618 was an influential mobile phone type which directly turned SE into profits. And then, to make full use of Sony’s techn ology in Walkman, SE launched W800 in 2005, bringing the concept of music phone to the public. After that, K790 was the first professional camera phone with flashlight, which beyond any other brands at that time. The net income in Sony reached a peak in 2008 with 369,435 yen in millions, while it decreased abruptly in 2009 resulting from the rapid rise of Apple and Android.The cooperation with Android cannot revived SE as the development of X10i and Xperia arc Lt15i could not make ends meet. The continuing losses upset Ericsson and accelerated the termination of the contract between Sony and Ericsson. Therefore, we recommend that Sony should change their marketing strategies to â€Å"low cost, low price† strategy in order to capture the markets in developing countries. In addition, the conclusion of financial annual reports in the past decade is one of the core factors to evaluate the development of Sony. SONY ‘s Net Income(Loss) 2001-2011YearNet Income (Loss) 200116,75 4 200215,310 2003115,519 200488,511 2005163,838 2006123,616 2007126,328 2008369,435 2009-98,938 2010-40,802 2011-259,585 According to the financial figures, it is not hard to track the operation status in Sony for the ten years. 2003, 2008 and 2009 are remarkable turning points and we will demonstrate the business, political and socio-cultural causes in detain as follows. Analysis on Business Aspect In 2000, the subsidiary of famous telecoms giant, the world's third-largest mobile phone company Ericsson, suffered a continuous loss.Ericsson used it as a trigger to start the joint venture company with Japan electronics giant Sony with equal-shared stake in global mobile phone business. Sony Ericsson was established in 2001 as a prestigious international brand for youth. Its global headquarter was located in London which was incompatible with the common thought that Sony Ericsson belongs to Japan . Its international employees were up to 7500 including the research and development talen ts from Europe ,Japan ,China and America.It was a hidden danger for two parties’ division that a considerable number of the technology was mainly transplanted from Sony Company. The new co-operation company combined the Sony’s capability of planning and designing video product, marketing electronic product and promoting brand with the Ericsson’s specialization in mobile telecommunication technology, operators relationship maintaining and network facilities construction. At the beginning two years, Sony Ericsson took debts of 16. 2 billion Swedish grams from Ericsson causing 5 percentage market shares shrunk which made large shareholders have to reinvest 300 million.By virtue of the support of parent companies, Sony Ericsson was booming later and embodying its own style in processing image and wireless telecommunication. In the September of 2003, it first gained profit with introducing an influential upright mobile phone using a few-but-delicate strategy to compe te with corresponds’ mass products. In the next year, the developing trend for Sony Ericsson was irresistible that it opened Valentine’s party cooperated with many outstanding brands to launch its new phones .Its classic and innovate products started to be appealing to various consumption levels in different areas. Starting from the second season of 2005, Sony Ericsson used existed brand Walkman in Sony to create the first bi-brand phone which took over electronic entertainment career of Sony. It made a good performance for increasing both market share and profit . Furthermore, it transplanted Sony Walking and Cyber-shot brand successfully getting a reputation. However, photographing and music functions were commonly imitated by other brands causing Sony Ericsson lose its edge in advanced technology.Some demerits of its products also appeared such as inconvenience of phone download, insufficiency of capability and incommodity of background use. Main reasons for the dec lined performance were that products did not keep up with the rhythm of market and not pay attention to the Smart mobile phone market. Its delicate high-price strategy was in a dilemma for consumers were unwilling to pay a large bill of non-smart cell phone . Meanwhile its internal management was in chaos and the contest for leadership among the executives led to the change of personnel in 2007.Coincidently, an economic crisis happened and changed the consumer’s demand of phone. Sony Ericsson found itself left behind on account of insufficient supply of low-end phone, lack of brand-new products for high-end and shortage of amazing spot in the field of smart phone. Its ever strongest music and photography phones for the mid-market were surpassed by competitors. And it also did not recognize the great demand in Chinese market that it was doomed a tough year for Sony Ericsson . In 2008, Sony intended to purchase the equity of Ericsson which was set aside.Considering the unsatisf ied performance in new products launch and market share for last three years, Sony Ericsson former executive in Silicon Valley Nordberg became the CEO . He abandoned futureless Symbian system and low-end market focusing on the Google’s Android system to reform the company strategy. The decision turned out to be wise that Sony Ericsson launched several excellent Android phone and turned losses into gains gradually. The hesitation between multiple platform system let Sony Ericsson miss a lot of golden chances to boom.It seemed to be an irresistible trend for Sony Ericsson’s ending which will provide space for Sony to shine itself. At the end of October in 2011, Sony officially announced that it offered 1. 05 billion euros to take over the other 50 percent stake Ericsson held. Now Sony Ericsson is a wholly owned subsidiary of Sony and will no longer exist but with a Sony logo. Sony mobile takes advantage of Android platform to develop rapidly and its market share grows gr adually with Xperia series launching. In addition, Sony closed its functional phone production and was dedicated to operate Android smart phone.It can also integrate its huge resources under its name Analysis on Political Aspect Political factor is playing a crucial role in the process of oversea market expansion, for it decides what entrance mode that a company will choose. This section will critically discuss about the political aspect in the way of Sony Company’s internationalization and conduct an analysis on both Sony in China and Europe as a particular example. Political Environment and Company Strengths From 1945 after the World War? international political situation turned to be stable and peace in general, which create a valuable moment for Japan and other countries to develop economy in postwar time. USD-centered International Monetary System provided a comparatively stable condition for international trade. And in 1946, Sony was started from scratch. Inside the cou ntry, on the one hand, with western democratic political system and legal institute built in Japan successfully, Japanese government gradually relaxed the restriction on import and export trading since 1960 in order to push economy grows.On the other hand, economy development brought with living-level to rise. The demand for household appliance rose as well. These are basic national conditions to Sony for its oversea business activities. For Sony itself, firstly it has a clear and specific goal and plan on inland and oversea marketing. Secondly, it insists on high quality product with high price strategy, which establishes the reputation for the brand. Thirdly, enterprise culture attracts customers to build up a brand loyalty to Sony. Political Challenges of Sony’s InternationalizeAs the company did an excellent sales performance in Japan, it decided to stretch its branches into oversea area. In January, 1959, Sony became the new brand name instead of the original company nam e to meet the international trend. Opportunities and threats are both exist on the way of oversea expansion. Here is an analysis on Sony Company’s expansion worldwide and the main challenge of its entrance mode select in different countries and areas, under the effects by the political factors. In November, 1986, Sony set up its first European headquarters Sony Euro in Germany.Before that, it settled the branches respectively in US(1968), Germany(1970) and France(1973) to enlarge the sales revenue and promote its concept of localization around the world. A remarkable example that Sony Company joint venture with Ericsson Company to create a new brand of Sony Ericsson, which both of them holding 50% of the share. And in February, 2012 Sony took over it as sub company via acquisition. For Asian companies, European monetary system provide them a ideal trading base, for they can easily enlarge the sales target in Euro zone.Meanwhile, the main challenges they faced with in European market are serious as well. Exchange rate risk in monetary policy and stability of financial system is uncertainty. Crisis of finance would make a great loss once spread rapidly. Bank industry can be depressing while economy recession, then debts and mortgage challenging the foreign companies. During the last economy crisis, Sony Company reduced the staffrimmer at a number of 10,600 around. Sony first established its branch office in Beijing, China in the year of 1996.Since the company already had a far-spread reputation, brand effect was its strength to open the market of China. And Sony had accumulated fairly enough capital by the end of 20th century after decades of development and expansion. At that time, Chinese government executed positive policy on introducing foreign capital, such as tax preference and concessional debts, which greatly supported Sony to set the branch office in the format of foreign-owned enterprise with confidence. However, there is always an unpredictable and essential factor that may influence its sales in mainland.Challenges came and went following the complex relationship between China and Japanese. Recently, it is reported that sales volume of Sony products in China has an obvious drop-down after the Diaoyu Island Event. Advertising activity was limited in some local TV station, and the public called for boycott of Japanese products. All these made the sales volume of Sony decreasing. In view of this condition, Sony Company continue focusing on product quality and carry out necessary promotion campaign.According to top manager, they insist of positive attitude towards further development in China. Analysis on Socio-Cultural Aspect Socio-culture is one of the crucial factors which will largely affect development of a company. In this part, we will discuss the social-culture problems in Sony. Sony Enterprise Culture As is known to all, Sony Corporation ( ) , commonly referred to as Sony, is a Japanese multinational conglomerate co rporation headquartered in Konan Minato, which established in 1946, Tokyo, Japan.As a Japanese enterprise, it has a wealth of enterprise culture. The first one is that Sony’s founder not only knew the importance of science and technology, but also determined the declaration when the company was founded, â€Å"the company’s aim is to rapidly progress the war a variety of techniques are applied to the national life to†, â€Å"in a timely manner to all universities and research results into products and commodities†. In addition, they also vigorously introduce foreign advanced technology.The second one is that, in order to give full play to the enthusiasm and pioneering spirit, Sony launched a unique personnel system, which allows and encourages people â€Å"volunteered† to apply for various research and development projects according to their interests, hobbies and expertise. Sony believes that those who are not complacent, do not stick to convention s, jump around in the various research groups are most likely to develop a new tech or product. The third one is that, innovation is an important part of Sony’s corporate culture, as well as the key to success.The company founder once said:† Sony’s success is due to the innovation in science, technology, management, marketing and other aspects. † Now Sony develops about 1,000 new products, an average of every working day 4 species. The last one is that, Sony keeps the faith† love and respect each other†. All the employees ranging from director to humble workers are equal. During working time, they all wear the same jackets, just like a harmonious family. Sony’s Executives do not have their own office. They work with others together.So everyone can get on well with each other in a very short time. I think this kind of enterprise culture largely determines the success of Sony. The employee will feel relax in such culture environment instead of feeling nervous. So they can work more efficiently and have more room to innovate. But there are also some discordant parts. As Sony is a Japanese company, they usually start their work early while the Europeans do not like to work before 10. 00 a. m. This will cause â€Å"culture shock† when the Sony approaching to the world market.Adapt to European market In order to foray into the European market, Sony created a joint venture named Sony Ericsson. They use global localization strategy to adapt to the whole world, especially to European market. They established their factory in America, Europe, southeast Asia and so on to realized the localization production. The localization production realized localization management. Sony employed the local talents with high management skills. I think the global localization strategy has its two sides. There are several advantages.The one is, due to this strategy, they will hire the local people. Generally, the local people know more detail. So they can help the enterprise adapt itself to local culture and environment. Secondly, this strategy can ease and avoid political risk, desalinate host country residents for the joint venture of foreign capital impression. On the contrary, this strategy will cause technical secret problems. It is hard to guarantee that not let out any secret though the sharing of technical knowledge. Secondly, there will have some coordination problems between subsidiary and parent company.It seems to be impossible to reconcile the subsidiary’s target with parent company’s target. Finally, this strategy needs more capital and resource. So it will suffer a higher risk. Conclusion Through the analysis we have done, we present the worries about Sony’s future development. Although its shared working place and enthusiastic company culture are impressing that shows the respect of equality and the concern of individuals, the lacking sense of fashionable technology will not sm ooth the development way of Sony.Its high quality control spirit will appeal to the frequent and honest customers, but the imitators and the allure of competitive prices will finally take away Sony’s customer base. In addition, the stressful political relationship between China and Japan will influence the choice of electronic consumption in China so that Sony had better seek a boarder market to maintain its sales and work harder on nurturing its product identify.

Mune Company Essay

Mune Company recorded journal entries for the declaration of $50,000 of dividends, the $32,000 increase in accounts receivable for services rendered, and the purchase of equipment for $21,000. What net effect do these entries have on equity? Decrease of $18,000. Maso Company recorded journal entries for the issuance of ordinary shares for $40,000, the payment of $13,000 on accounts payable, and the payment of salaries expense of $21,000. What net effect do these entries have on equity? Increase of $19,000. During the first year of Wilkinson Co.’s operations, all purchases were recorded as assets. Store supplies in the amount of $19,350 were purchased. Actual year-end store supplies amounted to $6,450. The adjusting entry for store supplies will: increase expenses by $12,900. Panda Corporation paid cash of 18,000 on June 1, 2010 for one year’s rent in advance and recorded the transaction with a debit to Prepaid Rent. The December 31, 2010 adjusting entry is: debit Rent Expense and credit Prepaid Rent, 10,500. Recording the adjusting entry for depreciation has the same effect as recording the adjusting entry for: a prepaid expense. An accrued expense can best be described as an amount: not paid and currently matched with earnings. A document prepared to prove the equality of debits and credits after all adjustments have been prepared is the: Adjusted trial balance. Under International Financial Reporting Standards (IFRS) the â€Å"book of original entry† is also known as the: Journal

Business Essay Example | Topics and Well Written Essays - 500 words - 3

Business - Essay Example But, still the location is important because within this virtual space we have â€Å"addresses† of the machines through which these data and information are transmitted. The domain name is assigned to a particular machine with a corresponding IP address within which the machine is physically located (e.g. in â€Å".us† domain extension). But, the machine may not be located in USA. It could be anywhere in the world. Hence, the legal part for a Web Hosting company is a bit different from other businesses and there are laws, which control them. There are Trademark Law, the Defamation Law, laws related to Fraud and Antitrust and Copyright Law. The Cyberspace is considered as a distinct place, where transactions do take place, and real people are involved to make this happen. Hence, following the protocol of this business comes under the legal parlance of the Cyberspace. Financially such Web hosting companies took a hit in the early 90’s when the internet bubble burst. But over a period of time situation has improved a lot, with effective laws and investor support. The results of web hosting companies like Hostopia are the proof of the good times. Revenues have increased to $5.6 million in the third quarter 2006, a jump of almost 25% as compared to last year. Till December 31, 2006, the company had approximately 248,000 end-users utilizing its services. Cash flows from operations have ended at $2.8 million for the nine months ended at December 31, 2006. It has invested $2.1 million in capital assets and intellectual property rights for this tenure. And it has substantial cash is hand from its IPO to invest and expand in the near

The Summary & Strong Response Essay Example | Topics and Well Written Essays - 750 words

The Summary & Strong Response - Essay Example It is also a fact that parents force their children to win in order to realize their ambitions to win. While it is important to have competitive skills in adult life, parents decrease the quality of childhood experiences. Statsky states that sport games are very selective and they do not let all children to participate. The fear of failure is supported by this selectiveness as all children become afraid of being worse than others. Finally, the author suggests that it is better to focus on skills to cooperate with other children until children are psychologically ready to compete. The article by Statsky touches upon very important issues, which exemplify how parents make their children grow up too quickly. Pieces of evidence she provides draw a comprehensive picture where childhood seems to different from what it should be. When a 7-year old boy makes himself vomit, children hit each other or fear to lose the game, it means that something is going wrong with sport activities they join. Basically, children are forced to compete instead of enjoying the process of playing and communicating with each other. Young children learn to meet the demands established by adults to master their performance in sports. Children have to face the ugly reality where the winner takes it all and it often makes them suffer. They need to show that they are the best to make their parents feel proud of them or demand rewards for their achievements. At the same time, they have to stand the fear and the stress after the communication with their coaches, which is not always friendly. Even though Statsky mentions that Little League coaches have to attend psychology workshops to regulate their ambitions and be more sensitive to children, the reality shows that they do not rush to follow those guidelines. In most Hollywood movies about sport competitions, coaches are depicted as irritated, shouting and strict people.

Human resource management Essay Example | Topics and Well Written Essays - 1750 words - 3

Human resource management - Essay Example The total construction area is about 590,000 square meters. In line with this, the program has been designed by world-renowned Dutch architect Rem Koolhaas. By constructing the CCTV’s main building, the supporting facilities for television cultural centre and ancillary are improved (Hudong, 2010). With 234 meters high, CCTV’s main building is considered the tallest building in Beijing. From the exterior view, CCTV Tower, the building as a tilt by the two pillars. About 180 meters in the hanging were carried out aerial docking. Its architectural style is elegant. As a single nation-building, it is the largest single building. It is the 2008 Beijing Olympic Games, one of the important facilities. The TV centre includes TV theatre, recording studio, and cultural hotel, press room, digital cinema, large auditorium, exhibition areas, multi-function hall and other facilities. Also it is the television centre during the 2008 Beijing Olympic Games. CCTV is the media agency. It was established from the day will be faced with many stakeholders. And what does stakeholder means here? Stakeholders are an integral part of a project. They are the end-users or clients, the people from whom requirements will be drawn, the people who will influence the design and, ultimately, the people who will reap the benefits of your completed project. It is extremely important to involve stakeholders in all phases of your project for two reasons: Firstly, experience shows that their involvement in the project significantly increases your chances of success by building in a self-correcting feedback loop; Secondly, involving them in your project builds confidence in your product and will greatly ease its acceptance in your target audience (Mariosalexandrou.com, 2010). It is no exception during the Olympic Games in Beijing. Among the stakeholders includes the government regulators, competitors in the same industry, TV stations in various departments w ithin, product advertising, TV

How globalization affect small businesses Essay

How globalization affect small businesses - Essay Example This paper examines how globalization affects small businesses. Background of Globalization Globalization can be defined as a process of moving goods, people and ideas due to the increased trading and economic activities which is greatly affected by economic integration of different countries. Globalization is a tool that is used by many countries to control economic power. It was used to influence policies, expand trade and gain economic advantage over other countries and organizations. Globalization is traced back to the First World War where super countries applied it to harness their communication and have access link to transport to different parts of the world with an economic motive. The first instance of globalization was directed by the super power to have access over India. Trade was a major link that the super power countries could access their political and economical goals; therefore they used various theories which later resulted to globalization. Countries considering themselves as superpowers were very much engrossed during the world war, but they introduced various policies within their boundaries to protect their interest while they pursue other interest which did not directly affect their country. An example is that some countries sanctioned the importation of manufactured products. This encouraged the Great Britain to expand its market by taking advantage of the situation where countries sanctioned the importation of their manufactured products by liberalizing its trade to increase its economic production while the war was being fought. After the war, many countries introduced trade tariffs which were aimed at restoring domestic industries and economic production and this highly affected other parts of the world resulting to the process of globalization (Shuman 150). Globalization In the Past and Today Globalization in the pasts was known as the anti-globalism period because of the wars which were surrounding its era. The first face is trace d during the Napoleonic wars to the First World War. It was characterized by international trade, financial flow and migrations of different races to areas where they considered havens. The trade during this era was high compared to the output that was being produced in the world by different countries. Global integration was promoted during this era because of the lowering of trade tariffs and transport cost. Transport cost was significantly reduced because of the railroad and roads being constructed on different parts of the continent. In the past, globalization was also characterized by different policies like the sanctioning of Corn Laws in Britain. Countries put in place a trade liberalization trend which was highly geared towards improving economic activities in the region. The current globalization is characterized by policies from developed and developing economies which support the process of globalization itself. The industrial sector has greatly improved because of the pr esence of skilled labor obtained from educated workforce. New technologies have also promoted globalization in the current eras they linked transport and communication as individuals living in this century are able to access vital information and communication. ICT trends within the continent have promoted and made globalization easier as it has led to the cost of accessing information and communication globally. Moreover, globalization during this contemporary society prides itself

Discussion Question 1 Week 8 Assignment Example | Topics and Well Written Essays - 250 words

Discussion Question 1 Week 8 - Assignment Example People hardly noticed them, and in most of the cities, the police had the signs removed (MacMillan, 2007). In Boston, the advert took a bizarre turn where commuters and the residents mistook the signs as explosive devices. This caused a lot of havoc in the town. In reference to Lamb et al (2011), Cartoon network had failed to notify the residents and commuters about the prank. Structuring and sustaining relationships with an organization’s consumers are a fundamental aspect of public relations. Different types of advertising and creating awareness such as use of brochures, newsletters and press releases have been used to create and enhance relationships with the public. In promotion, an organization should not fail to plan. Promotion planning involves identifying a target market, making a budget and coming up with an appropriate advertisement. Cartoon network’s target market is the kids and the best way would have been to organize for a kid’s fun day or to come up with an audio visual advert that is appealing to kids. Promotion is an imperative aspect of an organization. Promotion aids in informing, influencing and persuading consumers’ purchase decision (Lamb et al., 2011). Different promotional strategies have different aims though they all seek to improve consumer demand. Pet Airways relies on the publicity of the owners, Binder and Wiesel, who featured in television shows, in addition to magazines and newspapers. These advertising tools helped create awareness of their company and the services they offer. Since there is no independent airline that transports pets alone, Pet airways got more publicity quickly. The discounts and other advantages for using the airline are another factor that substantially facilitates its expansion. However, increased publicity through sponsorships, advertising and public relations may enable the company serve more

Ec3002 Essay Example | Topics and Well Written Essays - 1500 words

Ec3002 - Essay Example in several distinct ways: they increase the flow of Foreign Direct Investments, speed up the internationalization of knowledge transfer, improve and increase international trade and globalize R&D activities. Generally, a multinational enterprise â€Å"that engages in foreign direct investment (FDI) and owns or, in some way, controls value-added activities in more than one country† (Dunning & Lundan 3). This definition, however, is subject to considerable criticism, for scholars in economic studies seek to distinguish between multinational enterprises that participate in â€Å"foreign-owned production and those that have increased overseas commitments† (Dunning & Lundan 3). Nevertheless, these deviations in the definition of multinational enterprises does not have anything to do with the role which MNEs play in the processes of globalization. It would be fair to say that MNEs have already turned into the essential components of the daily economic routine. MNEs play one of the dominant roles in competitive markets and are not the last drivers of globalization in the world. MNEs increase and speed up globalization via increased foreign direct investments (FDI), increased know ledge transfer, growth of the international trade, and internationalization of R&D activities. Foreign direct investments (FDI) have already become an essential feature of the deepening economic globalization. The integration of global markets and the growing number of MNEs reflect in ever rising FDI flows (Markusen & Venables 185). The second half of the 1980s was marked with the rapid advancement of the international FDI opportunities which, obviously, became the starting point of what we currently know as globalization (Markusen & Venables 186). During the six consecutive years, the worldwide stocks of FDI almost doubled and continued to grow during the 1990s (Markusen & Venables 187). Such increase in FDI is easy to explain by the growing number of MNEs, which seek to invest their resources

The feeling of epiphany Essay Example | Topics and Well Written Essays - 1500 words

The feeling of epiphany - Essay Example While at work, a doctor will encounter people with varied problems, attitudes and personalities. Sometimes, the pressures of life and problems that people encounter each day may push them to the edge of their patience. At such times, doctors will take out their anger and frustration on their patients, in complete contravention of the code of conduct they should follow. Before judging them, one should first understand their state of mind and the circumstances surrounding their reactions. According to the Doctor’s stories, patients fail to understand that they too are human. Some of them fail to understand that doctors too get tired and have problems since they are human beings. The storyteller has human feelings and empathizes with a patient brought in after a violent arrest incident. However, despite these feelings, he realizes that he has to change the way he deals with him to be able to help him (Hewson 489). The doctor has learnt a lesson that sometimes in life in order to do the right thing and help people, one has to do something wrong first. While the doctor is trying hard to hold the patient still, he is resisting and trying to fight off even those who are trying to help him (Chrisette 489). This is a classic case of people who put up fights even when it is not helping them. However, despite having to do something wrong in order to help someone else, the guilt associated with the act can be quite difficult to get over. The doctor had to use extreme measures to pin down the patient and secure his head in place so that he can stich him. The doctor used threads and then adopted an almost diabolical attitude to enable him treat the patient. The diabolical attitude was effective in scaring the patient into submission. The patient probably thought that he could bully the doctor trying to put up a show of defiance. He did not expect the doctor to react the way he

Providing quality care Essay Example | Topics and Well Written Essays - 1500 words

Providing quality care - Essay Example In countless regions in the world, nursing programmes are aimed at increasing proficiencies that assist nurses in handling particular nursing/care needs (Fitzpatrick Kazer 2012, p. 54). This paper will examine some of the behaviours, attitudes, and abilities necessary to become a professional nurse, and some of the elements that are crucial in the nursing field. . The progress witnessed in different regions in terms of healthcare has seen the role of the nurses become a major game changer in the medical field. The nursing fraternity has a framework in which all the actions and duties are reflected that aid in the protection and assistance of all individuals in need of medical care. The ethical and professional behaviours that nursing personnel are meant to exhibit should also reflect the attitude and organizational culture of their respective organizations (Fry & Johstone 2008, p. 37). This is done to make sure that the nursing profession maintains the professionalism and attitude that is needed in catering to the needs of people in society, and the overall good of the medical practice. Nursing requires an individual to have what may be considered the 6Cs, which are; compassion, care, courage, commitment, competence, and communication. They assist nurses to engage positively and professionally with all those meant to be in their care. All these behaviours are crucial in nursing because they assist nurses in understanding their patients and treating them professionally (Goodman & Clenmow 2010, p. 57). Care defines how nurses are meant to carry out their duties. It needs to be constantly and consistently provided at every stage. Compassion is paramount when it comes to understanding the predicament in which their patients are in, and what may be done to assist them. Compassion looks into how care is delivered to those in need. Competence comes into play when a nurse understands and comprehends the nature of the individual in

How to Become a Successful Entrepreneur Essay Example for Free

How to Become a Successful Entrepreneur Essay Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel that you possess. This way, you can see how you stack up. Even if you dont have all of these characteristics, dont fret. Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself, through strategic planning, to reach those goals in incremental and measurable stages. The Home Business Musts Like any activity you pursue, there are certain musts that are required to be successful in a chosen activity. To legally operate a vehicle on public roadways, one must have a drivers license; to excel in sports, one must train and practice; to retire comfortably, one must become an informed investor and actively invest for retirement. If your goal is success in business, then the formula is no different. There are certain musts that have to be fully developed, implemented and managed for your business to succeed. There are many business musts, but this article contains I believe to be some of the more important musts that are required to start, operate and grow a profitable home business. 1. Do what you enjoy. What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you dont enjoy what youre doing, in all likelihood its safe to assume that will be reflected in the success of your businessor subsequent lack of success. In fact, if you dont enjoy what youre doing, chances are you wont succeed. 2. Take what you do seriously. You cannot expect to be effective and successful in business unless you truly believe in your business and in the goods and services that you sell. Far too many home business owners fail to take their own businesses seriously enough, getting easily sidetracked and not staying motivated and keeping their noses to the grindstone. They also fall prey to naysayers who dont ake them seriously because they dont work from an office building, office park, storefront, or factory. Little do these skeptics, who rain on the home business owners parade, know is that the number of people working from home, and making very good annual incomes, has grown by leaps and bounds in recent years. 3. Plan everything. Planning every aspect of your home business is not only a must, but also builds habits that every home business owner should develop, implement, and maintain. The act of business planning is so important because it requires you to analyze each business situation, research and compile data, and make conclusions based mainly on the facts as revealed through the research. Business planning also serves a second function, which is having your goals and how you will achieve them, on paper. You can use the plan that you create both as map to take you from point A to Z and as a yardstick to measure the success of each individual plan or segment within the plan. 4. Manage money wisely. The lifeblood of any business enterprise is cash flow. You need it to buy inventory, pay for services, promote and market your business, repair and replace tools and equipment, and pay yourself so that you can continue to work. Therefore, all home business owners must become wise money managers to ensure that the cash keeps flowing and the bills get paid. There are two aspects to wise money management. The money you receive from clients in exchange for your goods and services you provide (income) The money you spend on inventory, supplies, wages and other items required to keep your business operating. (expenses) 5. Ask for the sale. A home business entrepreneur must always remember that marketing, advertising, or promotional activities are completely worthless, regardless of how clever, expensive, or perfectly targeted they are, unless one simple thing is accomplishedask for the sale. This is not to say that being a great salesperson, advertising copywriting whiz or a public relations specialist isnt a tremendous asset to your business. However, all of these skills will be for naught if you do not actively ask people to buy what you are selling. 6. Remember its all about the customer. Your home business is not about the products or services that you sell. Your home business is not about the prices that you charge for your goods and services. Your home business is not about your competition and how to beat them. Your business is all about your customers, or clients, period. After all, your customers are the people that will ultimately decide if your business goes boom or bust. Everything you do in business must be customer focused, including your policies, warranties, payment options, operating hours, presentations, advertising and promotional campaigns and website. In addition, you must know who your customers are inside out and upside down. Become a shameless self-promoter (without becoming obnoxious). One of the greatest myths about personal or business success is that eventually your business, personal abilities, products or services will get discovered and be embraced by the masses that will beat a path to your door to buy what you are selling. But how can this happen if no one knows who you are, what you sell and why they should be buying? Self-promotion is one of the most beneficial, yet most underutilized, marketing tools that the majority of home business owners have at their immediate disposal. 8. Project a positive business image. You have but a passing moment to make a positive and memorable impression on people with whom you intend to do business. Home business owners must go out of their way and make a conscious effort to always project the most professional business image possible. The majority of home business owners do not have the advantage of elaborate offices or elegant storefronts and showrooms to wow prospects and impress customers. Instead, they must rely on imagination, creativity and attention to the smallest detail when creating and maintaining a professional image for their home business.

Creative Imaging within Misleading Advertising in Military

Creative Imaging within Misleading Advertising in Military  ­Review of literature This chapter provides a discussion of the related concepts linked to the aims and objectives of the research as highlighted in Chapter 1. An initial mindset diagram (figure 1) highlighted relevant areas. The concepts or ideas have now been prioritized to include the following. The purpose of the literature review is to show an understanding of the basic concepts of the research and to highlight possible areas for the primary research. To begin with the concept of misleading advertising in the military is addressed for this chapter, Advertising is one of the crucial recruiting tools used by the military services in support of the all-volunteer force.   I feel strongly that the military isnt being advertised appropriately, whenever the real horrors of war are kept secret to todays society. Recruiters using advertisement in the military Military recruiters depend on the immature status of their prey to capture them with false promise. The highest calling of any society is to protect the youth from any danger. Our society today is failing to recognize this call. Clinic Rutgers school of law (2008) highlights that Recruiters insinuate themselves in teenagers lives without their parents knowledge. The interest of parents in the care, custody, and control of their children-is perhaps the oldest of the fundamental liberty interests recognized in our countrys laws. These fundamental rights include a constitutionally protected zone in which parents can direct the upbringing and education of children under their control, without hindrance from the government. https://law.newark.rutgers.edu/files/u/MilitaryRecruitingReportConLitFinal.pdf Sackett (2004) states that In the late 1990s, the U.S. armed forces struggled to meet their recruiting goals and in some cases fell short. This led to the question of how the recruiting process and the recruiters job could be better supported in order to ensure that force strength, force quality and the required skill mix of personnel will be available to meet every changing security and defense challenges.   Military officials recognized that a fundamental understanding of the youth population and of the effectiveness of various advertising and recruiting strategies used to attract them would be extremely valuable in addressing these questions. Clinic Rutgers school of law (2008) highlights that Funding for military recruitment is on the raise. The 2009 military advertising budget totals $20.5 billion. This money is used for slick ads and video games designed by the same marketing firms that create commercials for major corporations, such as Coca Cola, McDonalds and Nintendo. I find this very paragraph very interesting as it talks about different advertising firms that done commercials for Coca Cola which is very different from the ads for the military. https://law.newark.rutgers.edu/files/u/MilitaryRecruitingReportConLitFinal.pdf The military has a comfortable relationship with the entertainment industry for many years now, providing open door base material, contact and consultation to movie studios. Evans (2008) quotes We may think that the content of American movies is free from government interference, but in fact, the Pentagon has been telling filmmakers what to say and what not to say for decades. Its Hollywoods dirtiest little secret. http://www.ringnebula.com/Oil/recruiting-children.htm This message evaluates the property of advertising on recruiting, given that quantitative estimates of the relative helpfulness of Navy, Army, Marine Corps, Air Force and joint advertising programs. The findings indicate the army services achieve enlistments from extra advertisement, and the goods of any branch do not seem to come at the cost (in terms of lost recruits) of any other. Sackett (2004) wrote the development of an advertising campaign for the military. The framework involves (1) tracking the competitive environment for military recruitment to detect factors affecting youth understand and views of military service; (2) examination of audience member beliefs, goals and language; (3) development of a range of message strategies for military recruitment (4) allocation of resources to advertising message strategies. Here I have included an image that I have collected off Google Images of a soldier in duty. The Photographer and Director have been very creative and smart with their work. They have modeled this person to look controlling and passionate in their act of duty. The image gives a real surreal atmosphere with the dark gloomy and moody colours. The settings surrounding this soldier are making him stand out even more. The facial expression shows deep concentration. He is alert and ready for combat but what these television ads never show is any actions or glimpse of battle, just a proud soldier holding a weapon. Video Games       After discovering their use as both recruitment and as military training, The military has reinforced progress of PC war game software, for example; Close Combat: First to Fight this game was created by the military, and targeted for teens. Military recruiters ability to affect young people is seriously enhanced by fascinating imagery shown in the various promotional materials that they bring to schools, including brochures, DVDs, and video games. Dertouzos (2003) points out In recent years, the Department of Defense (DoD) has been spending more than $100 million annually on advertising to support recruiting. It talks about them being successful with involving the youth within the military. For example here is Dertouzos (2003) stating that Advertising has been effective in increasing numbers of high quality enlistments ie, high school seniors or graduates who score in the upper half of the Armed Forces Qualification Test. Evans (2008) highlights that Another success story, in terms of the number of teens and young adults participating, is the US Armys video game project Americas Army, accessed by several million players as of 2007. Americas Army is a highly graphic, fast paced and graphically violent battle simulation for youthful players. The army states that the game is for growing adults, but it is freely available on the Internet without age restriction and is widely distributed to children. http://www.ringnebula.com/Oil/recruiting-children.htm Sackett (2004) highlights the importance of targeting young people The youth population should be a key objective for the military. I included this paragraph from Evaluating Military Advertising and Recruiting book because it will be very helpful when I go to write my next chapter, it talks about the military targeting the youth as their main components to join the military. Military video games are the main tool of educations future by irritating men to bring out all real rampages. Gunter (1998) points out that Throughout the 1990s, increasing numbers of newspaper headlines have highlighted scare stories about violent and horrific video games, aimed at children and teenagers, with themes that emphasize murder and mayhem. It shows that video games within the military has gone viral throughout the social media and can be accessed by any person at any age which is concerning. This is a worrying issue that needs to be spoken out for they are giving the wrong message out to the young men and women to advertise the military. Video games have the attention of the youth and can educate as well as entertain. Its good enough for entertainment, but should war be sterilized and glorified in this way? No it should not! The real horrors need to be made very public and clear. The military advertisement is very clever because how they use the creative side to military video games is the intense graphics. It automatically grabs the viewers attention straight away. They include and pay so much attention to detail that its distracting you from the main message. As you can see I have included a few photographs at the bottom of this section of different military games that I collected off Pinterest. The bold and sharp colours catch your eye immediately which pulls the audience in. They use creative imaging by include so much detail within the background with explosives / smoke and fire, making the soldiers look extremely powerful that nothing could harm or come in contact with them, but in reality they would be killed immediately. With all the smoke blocking and distracting their sight and concentration, that would be giving their enemy an opportunity to shoot and kill. I find it interesting that they have managed to set two different scenes within the creative imaging for example in the other photograph, I find it has a very relaxed and peaceful appearance compared to the graphics beforehand. The colours are a lot more dulled down and calm and dont have such excitement added to the atmosphere, the designers has paid a lot of attention to detail trying to suit the viewers needs by making them comfortable with the games due to the graphics. Though the intense graphics do not betray the truth to the realities of war. Women in the Military Many debate that due to recent conflict, women already serve in combat roles, their service is not formally acknowledged, it obstructs their qualified development and admission to some benefits. Clinic Rutgers school of law (2008) argues that Recruiters give female students the impression that they will be out of harms way. While women do not serve in front line combat positions, they work some of the most dangerous jobs at the front lines. Female students are not informed about the dangers of sexual assault and harassment. Of women receiving care from the Veterans Administration, 23% reported sexual assault and 55% reported harassment during their service. Furthermore, women report higher rates of psychological disorders than men. https://law.newark.rutgers.edu/files/u/MilitaryRecruitingReportConLitFinal.pdf I have included two photographs of women in the military that I collected from Pinterest. What stands out about these two photographs is the person behind the uniform. How these photographs relate to the creative imaging side is how the Photographer have directed these women and modeled them as a strong independent solider. But what these photographs never show is women in their act of duty in the military lifestyle. On the second photograph I find it has a very intense atmosphere with the dark moody background colour, it really sets a strong contrast between the soldier and the background. It makes her personality stand out and her facial expression show more, it almost has film scenery to this photograph with the bold graphics. Mental Health One area of the military that needs to be addressed is the mental health that effects the soldiers lifestyle during and after war. Mental health is a big part of our lives for it reflects on how we control our thinking and the way we react to life.   For it helps decides how we adapt to a variety of requirements, connect to others and make choices. Mental health problems are not a sign of weakness. The reality is that it affects the strong and the brave just like everyone else. Scott (2013) states One in three returning warriors has or is likely to develop serious mental health and / or psychological issues that make it difficult for them to adjust to a normal environment. Mood disorders may affect anyone at any time, but soldiers are at a particularly greater threat for developing conditions such as major depression disorder (MDD) and post-traumatic stress disorder (PTSD). As I was collecting my research I came across a list of the most common side effects of Depression disorder and Post-traumatic stress disorder that Scott (2013) included; Excessive Fatigue (tiredness) Concentration problems Irritability Vision change Reduced reaction time Decision-making difficulties Decreased memory and forgetfulness Attention and concentration difficulties Confused about recent events Repeating of thoughts and questions Personality changes Impulsiveness Anger Feeling as though a certain event is happening again Having nightmares of terrifying events and night sweats Feeling distant from those you previously felt close to Feeling more aggressive or even violent Contemplating suicide Feelings of guilt Sadness Depression Nervousness Changes in sleep patterns I have included two photographs that I researched online the internet (Google Images) that relate to this section on Mental Health. These two photographs give a different message each. One shows a soldier fighting against mental health and the other shows a soldier breaking down from fighting against mental health. For the first poster, the designer has used creative imaging by using typography. The typography is large and bold and contrasts strongly against the background. The colours that have been used on the background have an interesting effect to the poster, the smoky pattern brightens it up against the black. The design is succesful is a sense with all the colours and large text making it eye catching to the viewer. The designer has been creative by modeling the soldier as if he is screaming / shouting, has an intense appearance to the image. For the second poster the designer has created completely different scenery, it gives a more depressing emotion with the dark dull colou rs used within the background. This photograph is successful as it sums up a big percentage of a soldier struggling against is his own mental health, not being able to cope with the wars they have witnessed.   

Racism in the Movie, Crash :: Racism Crash Film Movie

All through time, the world has been racist and intolerant of people different from themselves. Countless millions have suffered due to the bigotry of people that couldn't understand change or differences among one another. There was a time when any soul that wasn't blue eyed and blonde haired in Germany, anyone with darker skin where immediately classed as inferior and not human. Even now, when you are not aware, racism is still a considerable problem. But sometimes it isn't one person being racist against another, but rather one person being racist against them self. The movie crash shows good examples of how racism against oneself, caused by fear and misunderstanding, is just as malevolent and evil as racism against another person. Fear is what makes people act racist. Farhad is one of many examples in the movie of a person who recognizes his own race an d paralyzes himself through his own fear. Farhad believes that since he is Persian he is immediately being persecuted against and cheated. He flips out at the gun shop when the owner was insulting him which just furthers his fear of Americans. After the events on 9/11, which are referenced a lot in the movie, Farhad thinks that anyone who is Middle Eastern isn't welcome in America. Even after the gun shop owner was rude; his shop was destroyed by racist people who hated him. It is this same fear of being cheated because of his race that makes him very untrusting to people he doesn't know. He calls a lock smith to come fix his door because it won't lock. He immediately thinks that Daniel is trying to cheat him and steal money from him just because of his past endeavors.

Frankenstein :: essays research papers

The Lasting Impressions of Frankenstein Frankenstein has had a lasting impression on audiences since its publication in 1818. This continuing popularity is for many reasons. On the simplest level, Frankenstein is a novel that shows audiences there is a way to defy death, but on a deeper level it reveals many things about human nature and emotion. This is why I feel the novel has persevered through so many years and still enjoys wide popularity. Beginning on the simplest level, Frankenstein is a novel about how to defy death. Human kind has been fascinated with this notion since the beginning of time. One only has to look at the ancient Egyptians and their belief of the afterlife, along with many other cultures and their beliefs of a life after death to see that overcoming death has fascinated people for centuries. This fascination can be looked at on several levels. First of all, death is frightening. It is something that is not understood completely by humans. Humans are scared of what they do not understand. This is portrayed in Frankenstein when the creature is shunned by society simply because he looked different from them and they did not understand him. People are scared of what they do not understand, which is why they were frightened by Victor’s creature. The desire to understand death leads to the desire to control it. Even though death is something that is out of the control of humans, human nature has the urge to be in control of everything. The novel Frankenstein fascinates people because death has been overcome, at least that is how it appears in the beginning. Even Victor himself is fascinated with death. In Volume 1 of the novel, Victor talks of his fascination with the human form and its decay after death. "I saw how the fine form of man was degraded and wasted; I beheld the corruption of death succeed to the blooming cheek of life; I saw how the worm inherited the wonders of the eye and brain" (931). Being able to create life from something that is non-living is just like cheating death. You have control over it, which is what humans want in the first place. It is for all these reasons that Frankenstein has enjoyed continuing popularity throughout the years. Immortality has long been a goal of many humans and stories of it have intrigued people for ages.

The Sacrifice of Life :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  A simple definition of sacrifice is to give up something for the sake of something else, whether it is for another human life, for an idea, or even for a belief. â€Å"She was 17 years old. He stood glaring at her, his weapon before her face. ‘Do you believe in God?’ She paused. It was a life-or-death question. ‘Yes, I believe in God.’ ‘Why?’ asked her executioner. But he never gave her the chance to respond. The teenage girl lay dead at his feet.† (DC Talk 17) This example of a sacrifice really happened at Columbine High School in Littleton, CO, on April 20, 1999. In the story Iphigenia and in today’s society, justification can be found in favor of the sacrifice of life for the lives of others, for the sake of one’s country, and for one’s religious beliefs.   Ã‚  Ã‚  Ã‚  Ã‚  First, one can see the importance of the sacrifice of one life in order to save many more. In the Grecian tale, Iphigenia is forced by her father and the multitudes of Grecian soldiers to sacrifice her life in order to appease the god that controls the winds. Her inner struggle consists of the desire to live verses the knowledge of the fact that if she doesn’t die, her family will be executed along with her. Iphigenia must decide which is more important in the grand scheme of things. Her decision to die is only made because she realizes that she is the sacrifice for the ones she holds dearest to her heart, her own family members. This devotion to her kindred is her reason for willingly giving her life. As Achilles speaks with Iphigenia about her decision, he notices the nobility and courage that she is putting forth in order to make such a huge sacrifice. This courage is much like the courage that is shown in the sacrifice of lives today for others.   Ã‚  Ã‚  Ã‚  Ã‚  When searching today’s society for those that show courage and nobility like that of Iphigenia, one acknowledges the work of the firefighters and police departments. Every time a person of this profession leaves their station in lieu of a call, they are potentially sacrificing their lives for the lives of others. The many possible things that could happen to one of these workers while on the field could put them in a situation where their safety is questionable. It is understood that this worker must sacrifice his or her life for whatever person that is in need of help.

Comparison Between Healthy Food and Junk Food Essay

In today’s generation, healthy and unhealthy food plays a big role in youths and adults. Many people don’t really understand the difference between healthy and unhealthy foods, many don’t actually know what the result of eating too many unhealthy foods can do to the body. There are big differences between eating healthy food, unhealthy food and what the result of excessively eating them can do to the body. In the ongoing battle of ‘healthy vs. unhealthy foods’, unhealthy foods have their own advantage. While fast food may appear to be addictive; the ingredients may not be what is causing the addiction, rather, the habitual convenience. In this day in time, America is to lazy to cook raw, nutritious goods at home; society would rather stop by a local fast food restaurant and spend money on junk food that contains poor nutritional value, is high in fat, has preservatives, chemicals, artificial colors and flavors. Unhealthy food can hurt the body in many ways and can create diseases like: obesity, diabetes, and heart disease are major diseases and problems for the body. Sometimes you can counteract them and become healthy again, while others are irreversible and can lead to death. There are products and foods that are meant to be healthy but the producers add chemicals in them to be substitutes for the â€Å"bad stuff. † Some crop foods say that they are â€Å"all natural† when they really contain chemicals that have been added into them from the start of the process. Unlike unhealthy food, healthy food is obviously better for you and your health. people who eat healthy foods tend to have the ability and the energy to do hard work. When someone eats food that is rich in vitamins, proteins, iron and other important nutrients, they will be free from diseases and obesity. For children healthy food is necessary for proper growth and development. Parents can provide a wide variety of fruits, vegetables, whole grains and healthy proteins to make sure that their child get the right nutrients that they need to maintain a balanced diet. Although people believe that they are saving money by getting â€Å"junk food†, they are actually wasting money. In an article written by the New York Times, Is Junk Food Really Cheaper? it states that for â€Å"a typical order for a family of four†¦ costs, at the McDonald’s, about $28. † where as a healthy meal at home costsâ€Å"$14, and feed four or even six people. † Therefore it is actually cheaper to eat a well balanced meal at home, rather than a stop by the local fast food restaurant. Both junk food and Healthy food can be appetizing to your tastebuds but the clear choice to digest into your body is healthy food. Children and adults will benefit plenty by eating the right balanced foods and maintain a healthy living.

Communication Topic Paper

Overcoming Diversity Barriers in Effective Communication Larry Rankin II HUB 640 National University Abstract Utilizing effective communication is becoming increasingly important as groups are becoming more diverse and varied across cultural barriers. The problems that face each person, community, and each country cannot be solved without global cooperation and Joint action. Changes in the world economy, transportation and communication are resulting in increased interdependence among individuals, groups, organizations, communities and societies.With these changes, individuals must find ways to effectively interact and communicate with one another. In Walt Disney's Beauty and the Beast, young Belle risks all and sacrifices her own freedom to save the life of her father's, by living in the enchanted castle with the Beast. Although initially fearful of the Beast and horrified by his monstrous appearance, Belle is able to change her perception of him and becomes drawn to kind and sensit ive nature.Ultimately the story ends in the â€Å"happily ever after† frame, but one of the key elements that remain in the mind of the audience is the idea of overcoming diversity in a relationship. One reason Beauty and the Beast retains its popularity is because this idea strikes a familiar chord within many members of the audience. Often individuals find themselves initially repelled by unfamiliarity, and then later becoming very close with the same premises and concepts that once seemed so foreign.The moral of this children's tale shines through when we look at communication across cultures, whether in small or large groups. The diversity that exists among individuals creates an opportunity for both positive and negative outcomes when these individuals come together in groups to achieve a goal or complete a task Monsoon ; Johnson, 1989). More specifically, diversity among group members can result in beneficial consequences, such as increased achievement and productivity, creative problem solving, and growth in cognitive and moral reasoning.To the contrary, diversity among group members can also result in harmful consequences, such as lower achievement and productivity, close-minded rejection of new information, increased egocentrics, prejudice, stereotyping and racism. The pathway of diversity is ultimately determined by the willingness of the group members to utilize effective communication to propel the needs of the group as a whole while respecting the culture and diversity of its individual members (p. 461). Diversity among group members is an important resource that can be utilized to improve the group's productivity.While doing so may not be easy, it is important to understand that there are a number of barriers to effective interactions with culturally diverse groups. These include stereotyping, prejudice and discrimination, he tendency to blame the victim, and cultural clashes. Stereotypes Stereotypes can be found everywhere, and everyone h as them. Stereotypes are a product of the way the mind stores, organizes, and recalls information. They are used to describe differences among groups and to predict how others will behave.They reduce complexities, assist in making quick decisions, fill in gaps of what is known, and help to recognize patterns needed to draw conclusions. In modern thought, stereotypes are defined as â€Å"a belief that associates a whole group of people with certain traits. Stereotypes are (1) cognitive; (2) reflect a set of related beliefs rather than isolated behaviors; (3) describe attributes, personalities, and characters so that groups can be compared and differentiated; and are shared by individuals and groups holding them (Cashmere &Del Boca, 1979).Prejudice and Discrimination To be prejudiced meaner, literally, to prejudge, however, prejudice can be defined as an unjustified negative attitude toward a person based solely on that individual's membership in a group other than one's own. Stereot ypes taken to extremes, restudies are Judgments made about others that establish a superiority/inferiority belief system. If one person dislikes another simply because that other is identified with a different ethnic group, sex, religion, socio-economic status, or creed, then prejudice is present (Lopper, 1954).Ethnocentrism is the tendency to regard one's own ethnic group, nation, religion, or culture as better or more â€Å"correct† than others. When ethnocentrism is present, the standards and values of our culture are used as a yardstick to measure the worth of other ethnic groups. Ethnocentrism is often perpetuated by cultural conditioning. As children, individuals are raised to fit a into a particular culture, and conditioned to respond to various situations in similar ways that are modeled by the adults (Rotary, Evans, ; Fuller, 1979). Racism is a prejudice directed at people because of their race, or ethnic membership.Although scientific evidence indicates that only on e human race exists, with many variations, various other people assume that biological differences exist as evidenced by physical appearances. Race has taken on a social meaning, suggesting one's status within the social construct. This status structure introduces power preferences as people of different constructs interact with one another (Steele & Aaron's, 1995). When prejudice is acted upon, it is discrimination. Discrimination is an action taken to harm a group or any of its members. It is a negative, and often aggressive action aimed at the target of the prejudice.Discrimination is aimed at denying members of the targeted groups treatment and opportunities equal to those afforded to the dominant group. To reduce prejudices, use of stereotypes, and potential to discriminate, the following steps may be utilized Monsoon ; Johnson, 1999): 1) admit to having prejudices (everyone does; there are no exceptions) and commit to reducing them; 2) Identify the stereotypes that reflect the presence of prejudices and feedback from diverse friends and colleagues about how well the value and respect for diversity are being communicated.Blaming the victim Many people believe the world is Just a place where individuals â€Å"get what they deserve†, (I. E. Winning the lotto is a result of being a nice person who deserves some good luck, or being robbed is the result of being careless and is punishment for past misdeeds). The question arises then, â€Å"what happens when the situations appear unjust? † One method that is utilized and present in much of the communications between individuals is to blame the victim by convincing the self, that no injustice actually occurred.Victims of prejudice, stereotyping, and discrimination are often seen as â€Å"having done something wrong. † Blaming the victim occurs when the cause of discrimination or misfortune is attributed to the personal characteristics of the victim (Hellhole, 1994). Culture Clash Another com mon barrier to effective communications across divers cultures is the dead of cultural clash. Cultural clashes are conflicts over basic values that occur when members of minority groups question the values of the majority.Common reaction by majority group members when their values are being questioned are feeling: 1) Threatened: their responses include avoidance, denial, and defensiveness; 2) Confused: their responses include seeking more information in an attempt to redefine the problem; 3) Enhanced: their responses include heightened anticipation, awareness, and positive actions that lead to solving the problem (Outsold, 1991). Many cultural clashes develop in and between groups.These clashes range from threatening to confusing to enhancing, and when handled appropriately, these clashes are another form of conflict and they can serve as learning experiences rather than barriers. In our increasingly global community, highly diverse individuals interact daily, studying, working, and playing together in small groups. Rapidly growing global interdependence and the increasing emphasis on teamwork have resulted in groups with quite diverse membership.Diversity among members is no longer exceptional or optional; it is the everyday rule. Individuals are expected to interact effectively and utilize appropriate communication skills among people with a variety of characteristics and backgrounds. Doing so has many advantages, including increased group productivity on a variety of tasks. Heterogeneity in groups also increases the difficulty of developing cohesive relationships among its members and increases the potential for conflict among members.For group members to capitalize on their differences, a high level of cultural competence and awareness must be implemented into the daily communications, to ensure that a high level of positive interdependence exists among group members. This can be accomplished by using communication to create a subordinates group identity b ased on a pluralistic set of values, enabling members to gain sophistication about the differences among members through personal relationships that have sufficient trust to allow for candid discussions Monsoon ;Johnson, 2005).

City Life

As a child growing up in a rural environment, that was the only life I knew and thought it was the best. Adulthood brings into focus maturity. I moved into the city, and came to the realization that I had to adjust to a different way of living, another transition of my life. I was very overwhelmed by hustle and all the excitement of the life that surrounded me. For this reason rural life and city life can be compared and contrasted in regards to cost, standard of living, accessibility and entertainment. Living in a rural environment gives one the sense of a community. Everyone becomes your family sharing concerns for each other, Neighbors can look out for each other and care for your property, less concerns among people for each other exist when living in the city, but as a result of busy schedules and time constraint it is understandable. The most noticeable difference between city life and rural life is cost. Living in the city is very expensive due to a higher demand of goods and services due to demographics in population. The basic necessities of life for example housing (rent or own) food consumption, utility bills, and to maintain that social standard can be overbearing, but there are better educational opportunities and wider range of professional government jobs and higher pay. Living in a rural area, the standard of living is inexpensive, there is a smaller population growth and the demand for goods and services is on a much smaller scale. In contrasting rural and city life, accessibility to services in the city is very easy. Taxicabs are readily available to take you to your destination of choice. Hospitals and emergency services are also readily available. In the rural areas, taxi cab service is not as prompt, often you have to wait for hours for a cab, or the journey to a hospital and access to other medical service will take a much longer time due to poor road conditions. Entertainment forms a part of everyday living and there is so much to do in the city. There are fancy shopping areas; fabulous restaurants for dining, movies, clubs, amusement parks for kids and other places of interest are in close proximity. In rural areas there is not much entertainment, often people stay home most of the time, less live entertainment and the life is much more serene. People in the rural areas grow most of their own crops and have home-cooked meals. Amusement parks are rare in the rural areas and kids in play in their backyard. Whatever we do and say people’s personality will make them decide on a favorable option that satisfies their needs. This is the individual choice; some people will choose to reside in the city because they like the easy access to services and entertainment, while others will reside in the rural areas because it is more affordable and peaceful. As for me I love the city life, I can’t imagine a better life anywhere.

Mental mindset paper Essay

Assume you work in Human Resources as a part of the management team for AAA Transportation in Waukegan, WI, which has recently been acquired. AAA Transportation is an interstate trucking company that specializes in transporting wholesale produce in refrigerated trailers throughout the Midwest. The new owners want to make some sweeping changes in the services offered. One of the things that they would like to do is add delivery of nonperishable products, such as canned foods, to their delivery routes, allowing AAA to expand the area they cover and to provide expanded service to their existing customers. They think that, because many of the routes do not require a full load on the trucks, there is room to add the nonperishable goods and provide delivery at a lower rate than the customers are now paying. Two of your coworkers, Vernon and Bud, are resistant to the changes proposed by the new owners. Vernon supervises the company’s drivers and Bud works in the corporate offices. Vernon does not think that it is a good idea to expand out of their core business, while Bud thinks that AAA is not strong enough to compete with existing companies that service the nonperishable foods market (several of whom AAA has had a long history of mutually respecting each others customers and routes); they risk alienating long-term customers; and transporting nonperishable goods in refrigerated trailers is inefficient. Both employees have been with the company for more than 20 years and have much influence among the rest of the employees. Management does not want to terminate such long-term and  influential employees but need for Vernon and Bud to join the effort to make the company successful  Write a 1,050- to 1,400-word paper in which you define and discuss mental model/mindsets and their impact on you and your two  coworkers. Identify the four steps to changing mental models/mind sets and how you could use them to bring Vernon and Bud onto the team.  Identify the five forces that influence those mental model/mindsets of your coworkers and discuss how those forces might affect your coworkers’ mindsets. Include examples of what mental models/mindsets are possibly affecting Vernon and Bud’s decision-making processes and affecting their relationship with the company. Analyze your most commonly used mental models/mindsets that  guide your decision making in the workplace. How do these models influence your decision making?  Format your paper consistent with APA guidelines and how  Identify the four steps to changing mental models/mind sets and how you could use them to bring Vernon and Bud onto the team The first step is to recognize the power and limits of the models. The second step is to test the relevance of the mental models against changing environment and to generate new models. The third step is to overcome inhibitors such as lack of information, lack of trust, desire to hold on to old patterns, and the expectations of the others. The final step is to implement the model, assess the model and continuously strengthen the model (Crook, Wind, Gunther, 2005, p. xxiv). Identify the five forces that influence those mental model/mindsets of your coworkers and discuss how those forces might affect your coworkers’ mindsets The Porter Five Forces model helps to simplify the business decision-making process by breaking down business situations into five key areas, which include Supplier Power, Buyer Power, Competitive Rivalry, Threat of Substitution and Threat of New Entry (Mind Tools, 2011). By using this model to identify the strengths and weaknesses of a business and its competitors, aspects of risk, planning and decisions for a course of action can be clarified. However, an incorrect perception in any of the five areas could create a mindset that limits decision-making process (Malone-Kline, 2008). For example, a known weakness in the areas of Buyer Power, Supplier Power or Threat of Substitution could create the mindset of vulnerability to a Threat of New Entry without recognizing that an extremely high cost of entry (hence high risk) places any new entry in a more vulnerable position (Mind Tools, 2011). A large number of suppliers can result in a mindset of relative strength in the area of supplier power, a mental model that could prove disastrous if a sudden shortage occurred (such as was the case when Japanese  silicon chip manufacturers closed down after the recent earthquakes, causing a worldwide shortage of certain high quality chips). The inverse could also be true as was the case for Buyer Power in the U.S. housing market when the low buyer power mindset for many was not in line with the sudden drop in housing prices. For many computer manufacturers, a Threat of Substitution position of power mindset resulted in their demise because they did not recognize the fact that the market was oversaturated. A mindset or mental model of weakness in the area of Competitive Rivalry has resulted in many new inventions not being introduced to market when in fact the invention technology was superior to rivals. Apple is a great example of a company that has recently been successful through a change in mindset in a market where their Competitive Rivalry position and mindset was not favorable only thirteen years ago (Business Insider, 2010). Include examples of what mental models/mindsets are possibly affecting Vernon and Bud’s decision-making processes and affecting their relationship with the company Analyze your most commonly used mental models/mindsets that  guide your decision making in the workplace. How do these models influence your decision making How might mental models and mindsets limit the decision making process. Education, training, influence from others, rewards or incentives and personal experience all help to create our mental model and mindset of the world around us. These factors can shape our expectations such that we make decisions based upon our mental model rather than based upon the information presented to us. For example, if we have a high level of faith in the truth of the information learned through the education process and information to the contrary is presented as a decision factor, because the information is contrary to the mental model created through our education, the new but contrary information is set aside as invalid and decisions are made based upon the mental model. Another example would be making the decision to enter a market where competition is high and so it the power of substitution. If your mental model shaped by personal experience leads you to believe that substitution is less of a factor than it really is, you may opt to take the  risk and enter that market, ignoring the substitution factor entirely, resulting in a failed venture.

Feds vs Anti-Feds

Federalism vs. Anti-Federalism Federalism is the division of power between national and state government. Anti-Federalists believe that power should be equal between the nation and state. An example of Federalism in the constitution is in the 10th amendment, which says that the power that the congress doesn’t have is given to the states. This divides power between congress (national government) and the state (local government). The federalists believed that the Articles of Confederation were too weak. They wanted to ratify the constitution. They also wanted a strong central government.The federalists wrote the Federalist Papers. A few people associated with the Federalists were Jay and Hamilton. They wanted a separation of powers into three independent branches that protect the rights of the people. Each branch would represent a different aspect of people, and no one group can assume control over another because all three branches would be equal. The Federalists think that a l isting of right is dangerous. If the national government were to protect specific listed rights, nothing would stop people from violating rights other than the listed ones.So, they argued that it is better to list no rights at all. Overall, the Federalists had more organized efforts. The Anti-Federalists did not want to ratify the constitution. They just wanted to amend the articles. The Anti-Federalists thought that the constitution gave too much power to the national government at the expense of state governments. It was believed that because of the Necessary and Proper Clause, congress had too much power, and the executive branch also held too much power. Thomas Jefferson was an example of an Anti-Federalist.The Anti-Federalists wanted a bill of rights. This was the focus of their campaign against the ratification. The Bill of Rights is the first ten amendments to added to the constitution to protect liberty. The reason they wanted a bill of rights was because they didn’t want an intimidating nations government taking away the people’s rights again. In an hypothetical election, I would vote for Alexander Hamilton (the federalist) over Thomas Jefferson (the anti-federalist). I choose this because I believe that we should have a strong central government.Our country is based on the power of the government and if the center of the government is weak, then it will effect the rest of the government little by little. We study the constitution because it is a large part of our government’s history, and we are able to learn how decisions were made about the government in the modern day and how much it has evolved from long ago. We are also able to see differences and learn from things that have happened in the past. It is a part of our country and government that can’t be avoided.

The barque of dante Research Paper Example | Topics and Well Written Essays - 1500 words

The barque of dante - Research Paper Example The backdrop is infused by an ambiance of disaster and dreadful hopelessness. The agonizing cadence, produced by the squirming glowing images in the center, stirs up eroticism. Physical and emotional strains have been highlighted by the shadowy, heavy colors. Delacroix had labored uncontrollably for several months to have his early work of art finished for the 1822 Salon judgment and once he had finished this canvass he was completely drained. But this relentless effort paid off eventually. The Barque of Dante was presented to the Salon jury, and gives definite recognition of its indebtedness to The Raft of the Medusa of Gericault. Without a doubt, the painting’s influence is not only confined to The Barque of Dante but also to Delacroix’s later works, such as The Shipwreck of Don Juan. However, Delacroix had a lot more to find out about the Raft. Gericault, in showing the dilemma of the shipwrecked all over the world, had established the footing for the artistic revolution. The big figures positioned near to the gaper are possibly suggestive of Gericault in the sense in which they occupy the exterior of the painting and in their secluded immensity. In 1822, Thiers described The Barque of Dante in a single statement: â€Å"No canvas better reveals the future of a great painter† (Fletcher 2002, 1499). With this new theme aroused by Dante’s Inferno, the solemn vision and deeply striking imagery, as well as allusions to Rubens and Michelangelo, Delacroix drove painting in a different path, eventually to be categorized as ‘romantic’. The era of classical visual artists copying Roman and Greek painting had ended: modern-day preferences have completely abandoned them. The core design of The Barque of Dante is that remarkable talents from other places have produced literary creations filled with a way of viewing and sensing somewhat distinct from that of the French.

Macro exam 3 Assignment Example | Topics and Well Written Essays - 750 words

Macro exam 3 - Assignment Example In any market, money flows from the buyer to the seller, the money will therefore move from the household to the firms. However, as indicated earlier, market for goods and services are not the only markets available lest the firms would have all the money in a given field. The firm therefore has to pay for the factors of production to have the finished product i.e. the automobile. The factors of production for example capital needs to be in place. To manufacture the automobile, there are the machines which need to be bought and the labor that will do the work. Therefore in the second phase of the model, the household will give labor, capital and land to the firms while the money flows back to the household. The model is circular due to the flow of money from the households to the firms and back. The main goals of any given economy include economic growth, reduction of the number of unemployed people in the given economy or country and low inflation. A country’s increase in the standard of peoples living is used to define a growth in the economy. This is done by enhancing production and ensuring that the economy is self-sustaining. A high rate of unemployment is seen in a country or society where many people want to get jobs where they are employed or are earning an income but they do not get it. Lack of economic growth is depicted by rise in unemployment levels in a given country among other factors. When inflation hits a given country, the price of goods and services shoot up. Using the price index, it is possible to measure the price level and establish whether there is inflation of prices or not. The peoples’ standard of living is determined by the economic growth in the specific region. If there is no economic growth, the peoples’ standard of living will be low. There were various reasons that led to the culmination of the great depression. These include; - the crisis in the agricultural sector that led to the

Orientation program for new nurse managers Essay

Orientation program for new nurse managers - Essay Example â€Å"A motivated employee is a valuable asset which delivers immense value to the organization† according to http://www.masterstudies.net in their article, Employee Motivating in Private Organization. This is a statement that holds true, especially for our hospital. As you are well aware, the jobs your subordinates will be assigned to are not a walk in the park. These jobs require dedication and motivation. There will be unavoidable situations where in your subordinates are demotivated for some reason, whether it is job-related, co-worker related, or personal. These are that situations that need your input and guidance. Although the source of their demotivation must still be isolated, your immediate motivation is essential in maintaining an effective, hassle-free and conflict-free work zone. You must ensure that you isolate demotivated employees at some point and provide them insight in order to maintain their effectivity and avoid our patients being affected as well. You and your department are essentially a team and their team leader, and as with any team, whether in sports, music bands or otherwise, a good relationship and effective communication between the team and their team leader is important. The relationship between you and your â€Å"team members† will define how your â€Å"team† performs on a daily basis. This means that you as a â€Å"team leader† must promote good work relationships between your subordinates and with yourself. Ways, in order to do this, would include team building activities and team general assemblies.

The Effect of Sildenafil on mouse oocyte development in vivo followed Literature review

The Effect of Sildenafil on mouse oocyte development in vivo followed by in vitro culture until the blastocyst stage - Literature review Example ersity, Belfast, Glenn took samples of sperm from volunteers and bathed them in weak solutions of sildenafil citrate, to produce a dosage, equal to that found in the blood of a male who had consumed a tablet of the drug. The behaviour of the treated sperm was compared with another sample of untreated sperm. The findings indicate that sildenafil citrate increased the activity level of the sperms, but found that it damaged the acrosome of the sperm, which contains enzymes needed to dissolve the membrane of a womans oocyte. This meant that the acrosome breaks down early, and thus, it is not able to act on the womans eggs, and fertilisation does not take place (McKie, 2008). Sildenafil has been used with great success for the treatment of erectile problems in males since 1997 (Sher et al. 2000). The fact that NO synthase is present in the ovarian cells, the endometrium (Hattori and Tabata, 2006) and within the ovarian vascular network (Sher, et al. 2000) combined with the finding that its vasodilatory effects show a positive correlation to its concentration, oriented the researchers (Tamanini, et al., 2002) to use sildenafil as a treatment for hypertension and Intrauterine Growth Restriction (IUGR) during pregnancy (Sasser and Baylis, 2010). A research by Neithardt et al. (2005) studied the process of embryo after loading, by placing the catheter and a dose of sildenafil citrate, applied vaginally for 127 women who had difficulty in conceiving. After some time, the researchers found that the pregnancy rate of women with ET, was 52.4%, and at the same time, it was 34.9% for the group who were not administered the dose. The researchers therefore concluded that sildenafil citrate impacts the success of embryo transplant after loading. In a related research, Zinger et al. (2006) used sildenafil citrate to treat two infertile women, who suffered from the Ashermans syndrome. The women had a thin endometrium, and had subsequently failed to conceive in previous IVF

Gross Domestic Product (GDP) Research Paper Example | Topics and Well Written Essays - 750 words - 1

Gross Domestic Product (GDP) - Research Paper Example However, it does not mean that other factors such as crime, unemployment rate and pollution levels are at low or minimum levels. This is because GDP does not factor these issues in the above equation and does not take these issues into consideration. As such, a positive GDP will not necessarily mean a country has a low unemployment rate when the economy is â€Å"good†. Logically, if a country has positive GDP growth, it means that economy is â€Å"good†. Thus, businesses profit and demand for labor to meet the market demands for supply of goods and services grows. Increased demand for labor will also result in higher wages offered and lead to a decrease in the unemployment rate. Crime rates may decrease as people have jobs to support the cost of living; but this factor is not calculated in the equation. So when the economy is â€Å"good† as shown by the positive GDP, it does not mean that everything is â€Å"good† for its people. As an example, think about the rising cost of health care, which would be classified in the equation as consumer spending (C). Although the increase in consumer spending will contribute positively to the GDP, this is under the mistaken assumption that all individuals in the family can afford higher health care costs (Schwartz, 2010). This is also the case for the costs of education and leisure. If a GDP is positive, it does not necessarily mean that all of the people in the country have more money for leisure and can afford higher education costs. A developed nation almost always has a high GDP (Wikipedia), but at what cost does this development come? The question arises as to whether their development is detrimental to the environment. When businesses expand, they will need more space to build offices and other developments for people’s benefit. This will see a reduction in green areas or even deforestation; and myriad pollutions by industries- be it air, water or sound pollution- will also